Joel Desgrippes and Marc Gobe: on the emotional brand experience

RecordNumber :

9870

LC Class :

NC

LC Number :

999.6

LC CutterNumber :

.F8D47

LC Date :

2007

Author :

Desgrippes, Joel

Title :

Joel Desgrippes and Marc Gobe: on the emotional brand experience

Publication :

Beverly, MA : Rockport Publishers

Publication Year :

2007

Series :

Designers on design

Notes :

Series from jacket

Subject :

Commercial art- Psychological aspects , Brand name products- Marketing

Link To Document :

http://library.aui.ac.ir/dL/search/default.aspx?Term=9870&Field=0&DTC=101

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